A CIS oil company moves to Western Europe and acquires a downstream business from an oil&gas global player for 300M+ EUR. Business plan, brand introduction and market positioning need to be developed from scratch.
Business and management competencies are missing; IT systems need to be developed and set up – and all within a 9-month transitional phase.

Highly mature and competitive market requires ground-breaking and innovative approach to get attention and secure market share:

• Competitive market with global players
• Low product yield and profit margins
• Limited growth and development potential
• Highly regulated market and high labour costs
• Innovation and creativity needed to get attention

Market analysis shows that there is a niche for a new player; however, it needs to be carefully prepared with these three fundamental steps:

1. Develop a new global brand and promote through premium cultural and sports events and influencers
2. Position business into premium market with appealing service; adapt product and price selection
3. Ground-breaking modern appearance using elegant black as main colour